diff --git a/Jenkinsfile b/Jenkinsfile
index 33ccd3b..bc474e1 100644
--- a/Jenkinsfile
+++ b/Jenkinsfile
@@ -150,8 +150,33 @@ pipeline {
                         {
                             if(sh(returnStdout:  true, script: "git tag --points-at HEAD").trim().isEmpty())
                             {
-                                echo "master push/merge must have an explicit tag release number, stopping pipeline"
-                                currentBuild.getRawBuild().getExecutor().doStop()
+                                BUMPED_VERSION = sh(script:  """#!/bin/sh -
+                                                                 |. ~/TOOLS_ENV/bin/activate
+                                                                 |exec python - << '__EOWRAPPER__'
+                                                                 |
+                                                                 |from pygitversionhelper import gitversionhelper
+                                                                 |import re
+                                                                 |
+                                                                 |lastcommit=gitversionhelper.commit.getLast(same_branch=True)
+                                                                 |msg=gitversionhelper.commit.getMessage(lastcommit)
+                                                                 |
+                                                                 |_match=re.search(r"\\s*(?:#)?\\s*(?<=new-tag:)(?:\\s*)(?P<TAG>\\S*)",msg)
+                                                                 |print(_match.group("TAG"),end="")
+                                                                 |
+                                                                 |__EOWRAPPER__
+                                                              """.stripMargin(),
+                                                               returnStdout: true).trim()
+                                if(BUMPED_VERSION.isEmpty())
+                                {
+                                    echo "master push/merge must have an explicit tag release number, stopping pipeline"
+                                    currentBuild.getRawBuild().getExecutor().doStop()
+                                }
+                                else
+                                {
+                                    echo "new-tag requested in commit message: $BUMPED_VERSION"
+                                    sh("git tag -a $BUMPED_VERSION")
+                                    sh("git push origin master --tags")
+                                }
                             }
                         }